For years we have been supporting companies operating in both B2B and B2C to develop best strategies for creating added value for themselves. To keep the pace with the competitive environment, we support in increasing the competitive level at which they operate, with a smart and multidisciplinary approach.
While current customers are the basis for future customers through indirect word of mouth, marketing is the strengthening of business activities by extending the digital presence. Commercial Intelligence arises from the systemization of Branding, Strategy, and Sales activities.
The most important moment is the one in which we generate the first contact with the public. Nowadays, it occurs mainly through the website, the company's digital showcase. To be competitive, it is compulsory to have an effective digital presence to demonstrate the quality of the company, its values, its operations.
We act as additional members of the team of customers, we do not work with them as an external agency. We listen to their needs, translating them into concrete actions on Brand Identity, Brand Experience, Contents development, User experience, User interface and Social Media execution.
We focus on the company's own “Brand experience”, identifying and positioning the brand according to innovative strategies. We develop a "digital design" that is meaningful, supporting the spread of the message, relying on high quality user experience. We help companies build the correct and effective content, through the combination of text, images and videos.
Our goal is to transform these concepts into an economic advantage, through the acquisition of a unique digital personality, a true evolution of the simple presence on the network and the correct use of social media.
Meeting and goal targeting
"There is no second chance to make the right first impression." We develop the process together with the customer by listening carefully to their requests, both explicit or implied. We work together to define the strategy, so that all are aligned on needs and activities required.
Analysis
We deeply study the industry of each of our customers. We want to know which web strategies are applied by competitors and which solutions are adopted by their industries. This is the starting point of our research before designing their future websites and digital tools for the companies we work with.
Project planning and Budget
After a careful analysis, we develop a solid proposal and submit it for comparison with the customer. The goal is to find solutions that really achieve the objectives set from a value-optimization perspective.
Design, prototypes and contents
This is the stage in which the work process goes live and ideas become matter made of bytes in the screens. In a continuous development relationship, we give customers the opportunity to follow the evolution of the work live, in order to receive daily feedback: the customer is part of the development team, not a mere end user.
The contents developed are optimized key SEO, because the site is functional according to all the rules of the advanced algorithms of search engines, it is not only a matter of a beautiful graphic.
From the first to the last byte of the prototype, everything is discussed and processed to reach the team's approval.
Construction and go-live
After endorsement shared, our team starts to build the site and make all the necessary qualitative and quantitative tests. We optimize the content and understand where there are still areas of intervention and room for improvement. The launch is the culmination of an exciting process. Once online, our action continues to ensure the customer is constantly updated.
Matteo Avenoso
Marketing Coordinator
Supervising and managing of commercial intelligence projects. From the first contact with the customer from the definition of common objectives to economics, he follows every aspect that can combine web development and implementation of transversal marketing functions.
Luca Marasi
Sales Representative and BI and Project Management Analyst
He got experience in various business areas, such as personal services, shipping, and food. For twenty years he has been dealing with decision support systems and data analysis
Marinella Michelini
Graphic Design Specialist
With over 10 years of experience between online and offline communication as Graphic & Web designer, she manages brand image for both B2B and B2C companies. In 2020, she joins the Genesys Informatica team
Massimo Ciardella
BI, Data and Customer Insight Analyst
20 years experienced in development and db administration. He dedicated last 10 years in designing startegic and functional Business Intelligence models ,for various business areas , using Qlik platform (Qlikview and QlikSense)
Simone Argiolas
Web Developer Specialist
Web developer, for about 20 years he has been involved in the creation of websites and applications for various customers in the B2C and B2B field, after many collaborations from 2020 he joins the GeneSYS Informatica team
Paola Onorato
Graphic Designer
Graphic designer, she graduated with a Communication design degree in Milan. In 2021, she joined the GeneSYS team, where she started a growth path, then becoming effectively part of the team.
Massimiliano Baldacci
Front End Developer
Front End Developer, he graduated in 2016, working then in B2B and Web Application sectors. From 2022 joined the GeneSys team.
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