Our Solutions


From online presence to the acquisition of a unique digital identity.

For years we have been supporting companies operating in both B2B and B2C to develop best strategies for creating added value for themselves. To keep the pace with the competitive environment, we support in increasing the competitive level at which they operate, with a smart and multidisciplinary approach.

While current customers are the basis for future customers through indirect word of mouth, marketing is the strengthening of business activities by extending the digital presence. Commercial Intelligence arises from the systemization of Branding, Strategy, and Sales activities.

The most important moment is the one in which we generate the first contact with the public. Nowadays, it occurs mainly through the website, the company's digital showcase. To be competitive, it is compulsory to have an effective digital presence to demonstrate the quality of the company, its values, its operations.

We act as additional members of the team of customers, we do not work with them as an external agency. We listen to their needs, translating them into concrete actions on Brand Identity, Brand Experience, Contents development, User experience, User interface and Social Media execution.

We focus on the company's own “Brand experience”, identifying and positioning the brand according to innovative strategies. We develop a "digital design" that is meaningful, supporting the spread of the message, relying on high quality user experience. We help companies build the correct and effective content, through the combination of text, images and videos.

Our goal is to transform these concepts into an economic advantage, through the acquisition of a unique digital personality, a true evolution of the simple presence on the network and the correct use of social media.

Our operational process

Matteo Avenoso

Marketing Coordinator

Supervising and managing of commercial intelligence projects. From the first contact with the customer from the definition of common objectives to economics, he follows every aspect that can combine web development and implementation of transversal marketing functions.

Matteo Avenoso Linkedin

Luca Marasi

Sales Representative and BI and Project Management Analyst

He got experience in various business areas, such as personal services, shipping, and food. For twenty years he has been dealing with decision support systems and data analysis

Luca Marasi Linkedin

Marinella Michelini

Graphic Design Specialist

With over 10 years of experience between online and offline communication as Graphic & Web designer, she manages brand image for both B2B and B2C companies. In 2020, she joins the Genesys Informatica team

Marinella Michelini Linkedin

Massimo Ciardella

BI, Data and Customer Insight Analyst

20 years experienced in development and db administration. He dedicated last 10 years in designing startegic and functional Business Intelligence models ,for various business areas , using Qlik platform (Qlikview and QlikSense)

Massimo Ciardella Linkedin

Simone Argiolas

Web Developer Specialist

Web developer, for about 20 years he has been involved in the creation of websites and applications for various customers in the B2C and B2B field, after many collaborations from 2020 he joins the GeneSYS Informatica team

Simone Argiolas Linkedin

Paola Onorato

Graphic Designer

Graphic designer, she graduated with a Communication design degree in Milan. In 2021, she joined the GeneSYS team, where she started a growth path, then becoming effectively part of the team.

Paola Onorato Linkedin

Massimiliano Baldacci

Front End Developer

Front End Developer, he graduated in 2016, working then in B2B and Web Application sectors. From 2022 joined the GeneSys team.

Massimiliano Baldacci Linkedin

Giacomo Ghilarducci

Graphic Designer

Graphi Designer with experience in communication agencies and B2B. After 3 years as a Marketing Specialist, in 2024 he joined Olive.

Martina Moscatelli

Content Marketing Specialist

Content Marketing Specialist, graduated in Information and Publishing at the University of Genoa. In 2022 she joined the GeneSYS Informatica team, where immediately after graduation she began a path of growth, becoming part of the team.